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Marketing Lead Area

Universitas Horizon IndonesiaKarawang, Jawa Barat, Indonesia

11 days ago

Job description

Overview

The Marketing Area Lead is responsible for driving student enrollment within their assigned area by executing lead generation and awareness initiatives targeted at high school students, parents, teachers, and gap-year students. This role builds strong relationships with key stakeholders (principals, teachers, community leaders), manages on-the-ground marketing events, and ensures Horizon Education’s unique value proposition (USP) and Coaching for Completion & Success are consistently communicated. The role also leads and motivates a team of Marketing Area Coaches, who serve as the front-line personnel in executing outreach and engagement activities.

Responsibilities

Drive student enrollment within the assigned area by executing lead generation and awareness initiatives targeted at high school students, parents, teachers, and gap-year students.
Build strong relationships with principals, teachers, and community leaders; manage on-the-ground marketing events; ensure Horizon Education’s USP and Coaching for Completion & Success are consistently communicated.
Lead and motivate a team of Marketing Area Coaches who execute outreach and engagement activities.

Required Qualifications

S1 / Bachelor’s degree in any field

1-2 years of experience in student recruitment, outreach, or marketing, preferably in higher education

Strong presentation, communication, and interpersonal skills

Experience using CRM systems and managing event-based recruitment is a plus

Willingness to travel for school visits and outreach events

Personality Traits

Outgoing, persuasive, and confident communicator. Naturally empathetic, goal-oriented, and energized by interacting with diverse groups of people. Comfortable with public speaking and highly adaptable in fast-paced, target-driven environments

Attention to Detail – Maintains accurate lead tracking, campaign data, and documentation

Accountability – Takes ownership of feeder school, corporate, and community partner accounts, as well as enrollment pipelines

Time Management – Balances multiple outreach events, follow-ups, and reporting deadlines

Team Collaboration – Aligns with marketing, registrar, and academic teams to ensure a seamless student journey

Problem Solving – Addresses roadblocks in lead nurturing or school partnerships with proactive solutions

Adaptability – Responds flexibly to changes in recruitment cycles, exam schedules, or campaign strategies

Customer Service Orientation – Provides supportive and professional guidance to students, parents, and school partners

Questions for Applicants

How many years\' experience do you have as a Marketing Lead?

Are you available to travel for this role when required?

How would you rate your English language skills?

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Marketing Lead • Karawang, Jawa Barat, Indonesia