Social Media Marketing Specialist

Overview

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Job Description

• Develop and produce engaging text, image, and video content for various social media platforms.
• Create and maintain editorial calendars and content schedules.
• Moderate user-generated content and messages, ensuring they align with company policies.
• Design and execute social media strategies aligned with overall company goals.
• Develop campaigns to promote the brand and drive traffic to websites or landing pages.
• Manage paid social media advertising campaigns.
• Monitor social media performance using tools like Google Analytics and Facebook Insights.
• Track key performance indicators (KPIs) to measure campaign success.
• Produce regular reports on social media performance and provide insights to management.
• Engage with followers, respond to customer queries, and mitigate negative feedback.
• Build meaningful connections within the online community through dialogue and messaging.
• Collaborate with other departments to maintain brand consistency and coordinate promotions.
• Stay updated on the latest social media trends and platform changes.
• Research and understand audience preferences to identify new opportunities.

Key Qualifications

Seniority level

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