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Merchandising Strategist & Business Development Officer

Merchandising Strategist & Business Development Officer

Rosca LabsSurabaya ꦱꦸꦫꦧꦪ, Jawa Timur, Indonesia
8 days ago
Job description

Overview

Location : Surabaya

Period : Full time, Work from office

We are an Indonesian lifestyle brand group (Clowie, Rosca, and others) with a bold ambition to become Asia’s top-of-mind in the lifestyle space. Our focus is to create products that are not only functional but also trendy, aspirational, and deeply connected with Gen Z consumers.

We are looking for a Business Development & Merchandising Strategist , someone with sharp instincts in trend spotting, strong taste, and data-driven decision-making to turn cultural trends into real products that dominate the market.

Responsibilities

  • Trend Spotting & Ideation : Identify emerging trends in fashion, accessories, and lifestyle (both local and global), and translate them into new product ideas.
  • Merchandising & Development : Curate and select products to launch, create product mockups (Photoshop / Canva), and oversee the process from concept to market-ready.
  • Data Analysis : Interpret raw e-commerce, competitor, and internal sales data to validate trends and identify growth opportunities.
  • Go-to-Market Collaboration : Work with marketing, branding, and supply chain teams to ensure successful product launches.
  • Pipeline Management : Build and maintain a clear product pipeline (3–6 months visibility) aligned with growth targets.
  • Balance Brand & Growth : Take a trial-and-error approach to achieve revenue growth while keeping brand positioning intact.

Qualifications

  • Proven experience in merchandising , preferably in women’s accessories, lifestyle, or tumbler categories.
  • Strong taste & cultural radar, able to predict which trends will scale, not just short-lived fads.
  • Advanced analytical skills with the ability to translate raw data into actionable insights.
  • Skilled in Photoshop / Canva for product mockups and visualization.
  • Strong commercial acumen, understands margin, COGS, and pricing strategies.
  • Basic understanding of supply chain dynamics (MOQ, lead time, vendor negotiation).
  • Familiarity with consumer insight gathering (quick surveys, polls, focus groups).
  • Good go-to-market sense : knows how to time and position product launches.
  • Highly organized with product pipeline management experience.
  • Clear communicator, collaborative, and proactive.
  • Growth mindset , agile, entrepreneurial, not afraid of trial and error.

    • Why Join Us?

  • Be part of Indonesia’s fast-growing lifestyle brands with a global vision.
  • A fast-paced, creative, and growth-driven environment.
  • Direct impact : your ideas and product decisions will shape the brand’s image and revenue growth.
  • We invest in top talent with premium rewards

    • This role is perfect for someone who thrives at the intersection of trend culture, data, and business strategy. Interested? email

    with :

  • A short essay about your experience and why you’re a strong fit
  • Your portfolio
  • Your CV
  • Use the subject line : “(Your Name) – Merchandising Strategist & Business Development.”

    • #J-18808-Ljbffr

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    Development Officer • Surabaya ꦱꦸꦫꦧꦪ, Jawa Timur, Indonesia