Senior Brand Manager

Responsibilities : Develop and execute comprehensive brand strategies to strengthen brand positioning and awareness.

Oversee multi-channel marketing campaigns , ensuring alignment with business objectives.

Lead the creative direction of brand messaging, content, and visual identity across all platforms.

Manage and mentor a team of brand marketers, ensuring high performance and collaboration.

Corporate Branding : Establish and maintain strategic partnerships, including influencers, media, and sponsorship opportunities .

Enabler : Oversee digital and social media strategies , ensuring brand engagement and audience growth.

Analyze market trends, consumer insights, and competitive landscape to refine brand strategies.

Manage brand budgets , ensuring efficient allocation for maximum impact.

Collaborate with cross-functional teams , including product, sales, and creative, to ensure brand consistency.

Requirements : Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field .

10+ years of experience in brand marketing, preferably in consumer goods, retail, or lifestyle industries.

Proven track record in brand strategy, campaign execution, and market positioning .

Strong leadership and team management skills with experience leading cross-functional teams .

Excellent understanding of digital marketing, influencer marketing, and customer engagement strategies .

Experience in budget management and performance-driven marketing .

Strong analytical skills to track brand performance and optimize marketing efforts.

Exceptional communication and presentation skills.

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