Job Description
We are seeking a highly motivated and results-driven Community UGC Freelancer to support Supermom Indonesia in expanding our UGC and affiliate marketing initiatives. This role is ideal for a creative digital marketer who is passionate about influencer engagement, user-generated content (UGC), and affiliate-driven sales. You will work closely with our internal teams and network of content creators (KOMs - Key Opinion Mothers) to drive campaigns across platforms such as TikTok, Shopee, and Lazada.
As a freelancer, you will be trusted with the flexibility to manage your own time and deliverables while helping us grow our community, content reach, and affiliate performance. However, you will be required to work from our office at Menara Sentraya, Jakarta, at least 3 days per week , to ensure close coordination and effective collaboration with the internal team.
Key Responsibilities
User-Generated Content (UGC) & Influencer Engagement
- Plan and execute UGC campaigns in line with brand and client objectives.
- Identify, engage, and collaborate with micro and macro influencers (especially moms) to create authentic and compelling content.
- Moderate and curate UGC across platforms to ensure quality and consistency with brand tone.
- Track and report performance of influencer and UGC campaigns, including engagement and conversions.
Affiliate and Channels Management
Manage a portfolio of affiliate partners (KOMs), ensuring they are aligned with brand goals and campaign briefs.Recruit affiliate through community or Tiktok / Shopee Creator MarketplaceLaunch and oversee affiliate campaigns on TikTok, Shopee, and Lazada – from setup to reporting.Analyze affiliate performance and optimize strategies to improve ROI and partner contribution.Support accurate and timely commission reporting and payout coordination.Cross-functional Collaboration & Market Insights
Collaborate with internal marketing and sales teams to ensure campaigns are aligned with broader business goals.Stay updated with trends in influencer marketing, affiliate tools, platform algorithms, and e-commerce behaviors.Provide recommendations for new content angles, platform opportunities, or partnership growth.Requirements
Requirements
Experience
Minimum 3 years of experience in digital marketing, influencer / UGC campaigns, or affiliate / channel management.Experience working with e-commerce platforms (Shopee, TikTok Shop, Lazada) and creators in parenting / lifestyle is preferred.Skills & Competencies
Strong understanding of social media and influencer marketing trends, especially Instagram, TikTok, and TikTok Shop.Familiarity with affiliate platforms, content management, and basic campaign tracking tools.Strong project management skills with the ability to handle multiple campaigns simultaneously.Data-driven mindset with the ability to track KPIs, analyze performance, and optimize strategies.Excellent communication skills in both English and Bahasa Indonesia.Mindset & Traits
Self-starter, organized, and proactive in meeting deliverables and deadlines.Creative and collaborative – able to work well with creators, internal teams, and clients.Open to feedback and eager to continuously improve.Preferred Tools & Platforms
TikTok, Instagram, Shopee, LazadaAffiliate tracking tools (e.g., Involve Asia, TikTok Creator Marketplace, Shopee Creator Tools, etc.)Google Sheets / Excel, Canva, and other basic project / campaign management toolsPerformance Indicators
Growth in UGC output and campaign reachNumber and quality of active KOMs / affiliates engagedEngagement and conversion metrics from campaignsOn-time and accurate affiliate payout coordinationPositive ROI from UGC and affiliate initiatives