SEA Activation Marketing Executive (Transportation & Energy Group)

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description :

As a SEA Activation Marketer, you are responsible for developing and executing marketing activation programs to support the division’s growth targets. You will track the performance of marketing tactics, including demand generation, sales enablement, and channel activation, ensuring tactics align with the division's priorities. This role involves close coordination with Sales, Technical and Area Portfolio Leaders to ensure that all initiatives are integrated and effectively meet the established timing and effectiveness objectives.

You will have the opportunity to make an impact by :

Leading strategic activation of prioritized demand generation programs and channel campaigns Driving continuous improvement by monitoring and optimizing demand generation programs in collaboration with the Product and / or Integrated Marketer including analysis of marketing and SFDC analytics Launching new products and implementing price strategies aligned with business goals Developing localised content to country needs, ensuring it meets customer needs, market trends, regulatory requirements

Your Skills and Expertise

To set you up for success in this role, 3M requires (at a minimum) the following qualifications :

• A bachelor’s degree in marketing or business is preferred
• Experience in B2B Marketing in industrial segments
• 5 years’ experience in marketing disciplines such as price, portfolio, end-user and channel

Additional qualifications that could help you succeed even further in this role include :