Analyze market data and sales trends to set up an annual budget, in terms of revenue, expenditures, and profitability
Create and develop clear business strategies to achieve daily / monthly / yearly goals
Create and develop a marketing plan as well as set up clear indicators to measure the results of each activity
Operational :
Effectively execute marketing activities according to the marketing calendar and to ensure the return on investment
Set up sales targets, and periodic sales forecasts and must ensure the expected sales outcome is achieved
Construct monthly sales report that summarizes sales achievement, marketing activities updates, and competitive landscape for submission to principal
Manage, control, and implement optimum merchandising in accordance with brand guidelines
Explore, prospect, and manage consumer data, encouraging engagement programs to maintain long-run goals
Liaison :
Liaise with the respective principal in bringing a consistent brand image & marketing programs marketing campaigns, product launches, PR events, etc.
Liaise with respective government institutions to ensure that all practices comply with regulation
Liaise with local partners and ensure business milestones are in place
Liaise with internal organization to ensure all SOPs are in place
Requirements
At least 5 years experience in the related field, with 3 years as a brand manager in the retail industry preferably in high-end and luxury fragrances or cosmetics / beauty
Strong creative, analytical, communication, and organization skills
Possess a degree in business, marketing, or a related degree. Preferably Brand Managers also hold an advanced degree
Have a background of retail sales, inventory management, marketing, and brand management
Have a good handle on consumer and market insights, including the ability to analyze market data, and he or she may be tasked with conducting consumer research