Senior Digital Marketing Performance Specialist

Senior Digital Marketing Performance Specialist

Strategy : Design data‑driven performance marketing strategies to achieve client targets (user acquisition, sales, lead generation) across various channels.

Execution : Execute and manage campaigns on key ad platforms : Meta, TikTok, Google, and Marketplaces.

Requirements (Qualifications)

• Minimum 3 years as a Digital Marketing Performance Specialist (agency experience preferred).
• Proficient in managing paid ad platforms : Meta, TikTok, Google, and Marketplaces.
• Strong ability to interpret complex data, identify trends, draw actionable conclusions, and provide data‑based optimization recommendations.
• Solid understanding of core DM principles (funneling, customer journey, segmentation, LPO, CRO).

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