Fullstack Digital Marketing Manager

At IBMC , we help international companies grow by handling their HR and hiring needs so they can focus on what they do best. Right now, we’re assisting one of our clients in the financial services industry to find a Fullstack Digital Marketing Manager .In this role, you’ll lead a Growth Marketing team across Performance Ads, CRM, and SEO , driving measurable results and ensuring strategies make maximum impact.

Key Responsibilities :

• Lead, mentor, and manage a team of specialists in Performance Ads, CRM, and SEO, fostering a high-performing, collaborative environment.
• Provide strategic direction, guidance, and constructive feedback to help the team achieve individual and collective goals.
• Develop and execute full-funnel digital marketing strategies across Meta, Google Ads, email marketing, and SEO in alignment with business objectives.
• Oversee media planning, CRM journeys, and SEO content strategy, ensuring strategic integration across channels.
• Direct the Performance Ads team in campaign setup, optimization, and performance tracking, with a focus on ROI, conversions, and CAC.
• Guide the CRM specialist in crafting and optimizing customer journeys, automations, and campaign performance.
• Ensure effective budget management and maximize paid media performance across all platforms.
• Own the digital marketing reporting process, ensuring timely delivery of actionable insights and performance updates.
• Analyze campaign and market data to identify trends, gaps, and growth opportunities.
• Lead the development of creative briefs and collaborate with design and video teams to ensure impactful, on-brand campaign assets.
• Manage project timelines, workflows, and output quality for all digital campaigns.
• Collaborate closely with Web Development, Sales, Media, and PR teams to ensure integrated, cross-functional marketing efforts.

Requirements

Benefits