Performance Marketing Manager

Responsibilities

• Collaborate with stakeholders to understand campaign objectives, target audience, and performance goals.
• Develop comprehensive campaign strategies, including bidding tactics, budget allocation, and targeting parameters.
• Set up, launch, and manage digital advertising campaigns on platforms like Google Ads, Facebook Ads, TikTok, DV360, or other programmatic advertising platforms.
• Continuously monitor campaign performance metrics and utilize data-driven insights to optimize bidding strategies, targeting options, ad formats, and creative assets.
• Implement effective bid management techniques to maximize campaign performance and achieve desired KPIs.
• Monitor campaign budgets, pacing, and spending patterns for efficient resource utilization.
• Analyze campaign data and attribution models to derive actionable insights and prepare performance reports.
• Conduct A / B tests and experiments to evaluate the impact of different strategies and optimize future campaigns.
• Work closely with internal teams for campaign alignment, coordination, and execution.
• Stay updated with industry trends and share knowledge to drive innovation and improve campaign performance.

Requirements

Seniority level

Employment type

Job function

Industries

#J-18808-Ljbffr