Head of Visual Merchandising

Overview

To ensure that all offline store visuals across all branches align with the brand identity, effectively communicate ongoing campaigns, and reflect current product trends. The role requires strong product knowledge, creativity, and excellent communication skills to collaborate with store teams and other departments.

Responsibilities

• Visual merchandising strategy : Develop and implement visual merchandising strategies that align with the brand’s identity and marketing campaigns; create visually appealing and consistent displays across all store branches; ensure that merchandising strategies support sales objectives and enhance the customer shopping experience.
• Campaign communication : Translate marketing campaigns into in-store visual displays that effectively communicate the campaign message; coordinate with the brand activation team and social media team to ensure cohesive messaging across all channels.
• Product knowledge and trends : Stay updated with current product trends and incorporate them into visual merchandising plans; maintain strong product knowledge to highlight key features and benefits in displays; communicate visual merchandising plans and guidelines clearly to store teams; provide training and support to store staff on visual merchandising standards and techniques; conduct regular store visits to ensure compliance with visual merchandising guidelines.
• Design and execution : Design and execute creative visual displays that attract and engage customers; experiment with new visual merchandising ideas and concepts to keep the store environment fresh and exciting.
• Performance analysis : Monitor the performance of visual merchandising strategies and adjust as needed; analyze sales data and customer feedback to assess the effectiveness of visual displays; work closely with the brand team, brand activation team, social media team, and partnership team to ensure visual merchandising aligns with overall marketing objectives; collaborate with the store manager and store team to share best practices and maintain consistency across all stores.
• Problem solving : Address any issues related to visual merchandising in a timely and effective manner; develop solutions to improve visual merchandising processes and reduce operational friction.
• Project management : Manage visual merchandising projects from concept to execution, ensuring they are delivered on time and within budget; coordinate with suppliers and vendors for display materials and fixtures.
• Innovation and trend setting : Keep abreast of industry trends and innovations in visual merchandising; implement new ideas and approaches to enhance the visual appeal of stores.

Requirements

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