Talent.com
Tawaran pekerjaan ini tidak tersedia di negara Anda.
Area Senior Brand Manager - Panadol

Area Senior Brand Manager - Panadol

HaleonWorkFromHome, Jawa, Indonesia
7 hari yang lalu
Uraian Tugas

Role Overview

Area Senior Brand Manager SEAT Panadol – Southeast Asia and Taiwan (SEAT). This role is based in Malaysia (primarily) with relocation support provided if required, and can also be based in Indonesia, Thailand, Vietnam or Taiwan.

What You’ll Do

  • Grow the Panadol portfolio across SEAT by partnering with category and local market teams to shape strategic direction and implement brand activation plans that respect market regulations.
  • Prioritize innovation pipelines that fulfil consumer and customer needs and explore claim upgrades with cross-functional teams to deliver sustainable topline and bottom-line results.
  • Co-create and influence global innovation streams as a key design market and lead geo-expansion projects for the OTC SEAT business unit.
  • Provide area-level input to category strategies and cascade them to local operating companies, ensuring alignment and tailoring global toolkits to SEAT markets.

Innovation & Growth Delivery

  • Manage portfolio complexity across markets by considering consumer insights, regulatory requirements, and healthcare system development status.
  • Develop compelling consumer insights and apply them across the marketing mix, including claims, product experience, and packaging.
  • Collaborate with local operating companies to formulate short- and long-term vision boards via : new product development, sourcing site changes, and geographic expansion of existing formulas.

    • Brand Strategy & Activation

  • Define brand activation strategy and lead implementation across multiple SEAT countries.
  • Drive portfolio and A&P investments to achieve business and financial objectives.
  • Ensure seamless in-market launches through cross-functional, cross-geography collaboration and matrix structures.
  • Safeguard consistent execution of Panadol’s global brand identity, brand heart, and visual brand language while ensuring relevance to local consumers.

    • Your Areas of Knowledge and Expertise

  • Bachelor’s degree.
  • 5 to 10 years of marketing experience.
  • Expertise in brand, portfolio, NPD, communication, and P&L management.
  • Strong data and insight analysis to uncover new opportunities.
  • OTC and regional leadership experience is a plus.
  • Strong knowledge-based leadership, with the ability to synthesize multiple data sources into actionable insights.
  • Ability to lead complex projects with multiple stakeholders to successful outcomes.
  • Experience leading within a matrix organization, integrating cross-functional and cross-market efforts.
  • Proven track record of new product development and successful innovation launches.
  • Experience in developing concepts, probing insights, and formulating brand / category strategies.
  • Strong background in brand growth architecture, setting brand / variant priorities, and building portfolios.

    • What We Offer

  • Annual performance bonuses.
  • – supporting work / life balance with hybrid working.
  • Enhanced maternity and paternity leave, plus childcare support.
  • Life insurance & private medical coverage, including preventive healthcare.
  • Wellbeing programmes that care for you physically and mentally.
  • Development opportunities with future-ready training.

    • Diversity, Equity & Inclusion

    At Haleon, we embrace diversity and foster an inclusive environment where everyone can thrive. We respect and celebrate unique perspectives, ensuring fair and equitable opportunities for all.

    Care to join us. Find out what life at Haleon is really like at

    Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity / expression, age, disability, genetic information, military service, or any other protected status.

    Accommodation Requests : If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know with a description of the accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide confidentially.

    Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales
  • Industries : Consumer Services

    • #J-18808-Ljbffr

    Buat peringatan pekerjaan untuk pencarian ini

    Senior Brand Manager • WorkFromHome, Jawa, Indonesia