Senior Manager – Data & Insights

Location : Jakarta, Indonesia

Reports to : Chief Marketing Officer (CMO)

Role Purpose

The Manager – Data & Insights will be responsible for building and

leading the analytics function for the company. This role ensures

that data-driven decision-making becomes central to marketing, operations, and

business strategy. The candidate will leverage analytics, research, and

insights to drive customer understanding, optimize performance, and support business

growth.

Key Responsibilities

Analytics & Insights Leadership

Develop and

execute the company’s data and insights strategy to support business

goals.

Translate

consumer, market, and performance data into actionable insights that drive

decisions across marketing, operations, and NPD.

Research & Consumer Understanding

Lead consumer

research projects to understand trends, behaviors, and preferences.

Partner with

marketing, product, and operations teams to apply insights in campaign

design, product launches, and customer experience.

Performance Measurement

Establish

measurement frameworks for marketing campaigns, promotions, and media

investments.

Provide ROI

analysis and recommendations to improve efficiency and effectiveness.

Data Management & Tools

Partner with

IT / Digital teams to ensure robust data infrastructure, reporting

dashboards, and advanced analytics capabilities.

Drive adoption

of analytics tools and ensure stakeholders have access to reliable data.

Cross-Functional Collaboration

Act as the key

partner to Marketing, Digital, Finance, and Operations, ensuring data is

embedded in all decision-making processes.

Present

insights to leadership, influencing strategy with evidence-based

recommendations.

Team Leadership

Mentor and grow

a small team of analysts, researchers and partner agencies.

Build long-term

capability to evolve the department into a Data & Insights Excellence.

Key Requirements

Bachelor’s

degree in Statistics, Economics, Marketing, Data Science, or related field

(Master’s preferred).

Minimum 4–9

years of experience in analytics, consumer insights, or research in FMCG,

QSR, retail, or technology.

Proven

expertise in data-driven marketing, predictive modelling, and insights

generation.

Strong

technical skills with analytics tools (e.g., SQL, Python / R, Power BI,

Tableau).

Demonstrated

ability to communicate complex data in simple, business-relevant ways.

Experience

leading teams or agencies.

Strong

strategic mindset with ambition to grow into a Director of Data &

Insights role