Senior Brand Manager

🌟 We're Hiring : Senior Brand Manager! 🌟

We are seeking an experienced and strategic Senior Brand Manager to lead our brand initiatives and drive market growth. The ideal candidate will have extensive experience in brand management, marketing strategy, and cross-functional leadership to elevate our brand presence and achieve business objectives.

Location : Jakarta, Indonesia

Reports to : Chief Marketing Officer

Role Purpose

The Senior Brand Manager is responsible for leading brand strategy,

creative development, and consumer engagement campaigns. This role will ensure the brand remains top of mind, culturally

relevant, and commercially impactful, while also preparing for a future

leadership position as Director of Brand.

Key Responsibilities

Develop and

implement brand strategies that support business growth objectives.

Lead and be

part of the planning and execution of 360° marketing campaigns across ATL,

BTL, in-store and Digital(with support of Digital team)

Manage creative

development process, ensuring strong brand storytelling and consistent

communication.

Drive consumer

engagement campaigns that build brand equity and customer loyalty.

Collaborate

with NPD team on product launches and go-to-market campaigns.

Partner with

Analytics to integrate consumer insights into brand and campaign

decisions.

Monitor and

track brand performance, product performance, pricing strategies, campaign

ROI, and market trends.

Manage, mentor,

and develop a small brand and creative team.

Work

cross-functionally with Activation, Digital, Analytics, and Operations to

ensure integrated execution.

Key Requirements

Bachelor’s

degree in Marketing, Business, or related field (Master’s preferred).

Minimum 5-8

years of experience in brand marketing (FMCG, QSR, retail, or

consumer-facing industries).

Demonstrated

success in managing brand campaigns and product launches.

Strong

experience in creative development and consumer engagement campaigns.

Proven

leadership skills with experience managing people or agencies.

Excellent

communication, storytelling, and project management skills.

Strong

strategic mindset with ability to link brand activities to business

results.

Ambition and

capability to progress into a Director-level role within 18-24 months

based on performance.

Ready to make an impact? 🚀 Apply now and let's grow together!