KOL Specialist
MOVA • Banten, Indonesia
20 hari yang lalu
Uraian Tugas
- Responsible for maintaining strategic communication and strong partnerships with media, KOL / influencer networks, and external agencies to support integrated marketing campaigns. - Conducts ongoing research to analyze, shortlist, and select relevant KOLs across digital platforms based on audience fit and campaign objectives. - Leads influencer outreach to build, manage, and nurture a scalable network of KOLs from various product segments. - Oversees campaign briefing process to ensure influencers receive clear guidelines aligned with brand identity and messaging. - Develops campaign schedule projections and ensures timely and accurate execution. - Negotiates KOL pricing and contracts to secure optimal performance outcomes within budget.