Brand Manager (FMCG – Food Category)

Brand Manager (FMCG – Food Category)
Location: Bandung

Work Description

• Develop and execute brand strategy to drive growth, market share, and brand equity
• Lead end-to-end product lifecycle management, from concept development to market launch
• Analyze market trends, consumer insights, and competitor activities to identify opportunities
• Plan and manage marketing campaigns across offline and digital channels
• Collaborate with Sales, R&D, and Supply Chain to ensure successful product positioning and distribution
• Monitor brand performance, sales data, and campaign effectiveness; provide actionable insights
• Manage marketing budget and ensure optimal ROI on all brand initiatives

Requirements

• Minimum 4–5 years experience as Brand Manager in FMCG industry
• Strong background in food or food ingredient/material categories is a MUST
• Proven track record in brand building, product launch, and campaign execution
• Strong analytical skills with ability to interpret market and sales data
• Good communication skills in English and Bahasa Indonesia

3 Reasons to Apply

• Opportunity to manage and grow a key brand in a competitive FMCG market
• Work closely with cross-functional teams in a dynamic and growth-oriented environment
• Strategic role with high visibility and impact on business performance