Brand Manager - Diptyque

Description

of Duties:

Brand Marketing:

• Develop and implement product marketing plan in consistency by ensure all marketing collaterals online and offline, POSM, samples meant for the launches are well prepared and delivered accordingly for maximum impact and bring the
• Brand strategy to life and constantly explore new opportunities to win market share.
• Direct responsibility and accountability for building and managing budget plans, timely phasing of A&P management, forecast accuracy of products.
• Work collaborative with the brand partner and internal team to manage BTL & P&L by plan, coordinate, and measure the implementation of trade marketing activities such as consumer launch events, boutique/store activities and marketing support for campaigns.
• Cultivate the Brand passion by being a proactive partner and collaborator to internal and external team with timely reporting and feedback.
• Actively explore CRM opportunities, translate the CRM insights into marketing activities to drive customer recruitment, engagement, premiumization and loyalization.
• To work closely with Education & Sales team to develop and coordinate integrated marketing to create consumer-centric demand campaigns and activation which will generate positive and direct impact on sales.
• Constantly explore digital and social media platforms to create omni-channel strategy to expand reach.
• Be creative in PR and PR community’s engagement to steer our position.
• Perform market analysis to Identify, and align with the brand partner, on any consumer and market knowledge gaps, review key in-market data points on a regular basis (store surveys, sales reports etc) to monitor market growth or competitor threats, and to inform go-to-market plans and tactics.

Planning Function:

• Analyze market data and sales trend to set up annual budget, in terms of revenue, expenditures and profitability.
• Create and develop clear business strategies to achieve daily/monthly/yearly goals.
• Create and develop marketing plans as well as setting up clear indicators to measure the results of each activity.

Operational:

• Effectively execute marketing activities according to marketing calendar and to ensure the return of investment.
• Set up sales target, periodic sales forecast and must ensure the expected sales outcome is achieved.
• Construct monthly sales report that summarizes sales achievement, marketing activities updates and competitive landscape for submission to principal.
• Manage, control, and implement optimum merchandising in accordance with brand guidelines.
• Explore, prospect, and manage consumer data, encouraging engagement programs to maintain long run goals.

Liaison:

• Liaise with respective principal in bringing a consistent brand image & marketing programs marketing campaign, product launch, PR event, etc.
• Liaise with respective government institutions to ensure that all practices comply to regulation.
• Liaise with local partners and ensure business milestones and SOPs are in place.

Requirements

Job Requirement (Knowledge & Skill):

• At least 8 years’ experience in related field, with 5 years as brand manager in beauty backgrounds
• Strong creative, analytical, communication and organization skills
• Possess a degree in business, marketing or a related degree. Preferably Brand Managers also hold an advanced degree
• Have background of retail sales, inventory management, marketing and brand management
• Have a good handle on consumer and market insights, including the ability to analyze market data, and he or she may be tasked with conducting consumer research

Key Results / Measures:

• Sales achievement & sales growth
• Brand profitability
• Inventory management: stock holding, excess & obsolescence
• Number of valid consumer database
• Consumer engagement index & program
• Number of marketing activities execution and effectiveness
• Visual merchandising execution