Strategy Translation
Transform the vision of C-Level Directors into actionable daily marketing activities.
Develop campaign strategies, channel plans, and execution timelines
Prepare monthly and quarterly marketing roadmaps
Prioritize marketing channels based on business goals
Ensure alignment across all marketing functions
Campaign Management
Lead and oversee marketing campaigns from planning to execution.
Define campaign briefs, objectives, and KPIs
Coordinate with cross-functional teams (PR, Social Media, Creative, KOL, Ads)
Track campaign progress and deadlines
Take immediate action to optimize underperforming campaigns
Branding & Brand Development
Strengthen and maintain the company’s brand identity and positioning.
Establish branding direction and market positioning
Ensure consistency of brand identity across all platforms
Build brand awareness and enhance brand perception
Supervise branding initiatives and public communications
People & Team Management
Manage the productivity and effectiveness of the marketing team.
Conduct regular daily and weekly team briefings
Monitor team workload and task distribution
Foster collaboration, motivation, and positive teamwork
Support team development through coaching and guidance
Performance Monitoring
Monitor and evaluate overall marketing performance.
Analyze KPIs across all marketing channels
Deliver weekly and monthly performance reports to management
Provide insights and strategic recommendations based on data analysis
Budget Control
Support effective allocation and management of the marketing budget.
Monitor budget spending and utilization
Assess channel performance and ROI
Optimize and reallocate budgets where necessary
Cross-Department Coordination
Serve as the communication bridge between departments.
Coordinate with Product, Tech, Customer Service, and Business Development teams
Communicate customer and user feedback internally
Align marketing campaigns with the product roadmap
Quality Control
Ensure all marketing materials maintain consistent brand messaging.
Review and approve marketing content
Maintain brand tone, voice, and positioning
Conduct quality checks on KOL materials and advertising creatives
Crisis Handling
Handle marketing-related issues before escalation to senior leadership.
Resolve campaign or content-related problems
Coordinate with PR teams during negative public sentiment
Determine appropriate responses and escalation procedures when needed
Innovation & Improvement
Drive continuous improvement in marketing strategies and workflows.
Explore and test new campaigns and marketing channels
Conduct competitor benchmarking and market analysis
Improve internal workflows, systems, and team tools
Marketing Manager • Kecamatan Kosambi, Banten, Indonesia
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