VP Growth

A leading multi-brand retail platform is seeking an exceptional, highly strategic, and execution-focused Vice President of Growth to spearhead rapid expansion, scaling, and market penetration across its portfolio. As the VP of Growth, this leader will own the end-to-end growth funnel across both digital and brick-and-mortar touchpoints. Responsibilities include defining growth roadmaps, scaling unit economics, driving omnichannel acquisition and retention, and leading high-performing cross-functional squads. The ideal candidate thrives in a fast-paced retail ecosystem, combines deep analytical rigor with creative experimentation, and has a proven track record of scaling retail or consumer brands sustainably. Key Responsibilities 1. Growth Strategy & Omnichannel Expansion Develop and execute a data-driven growth plan aligned with overall business vision and revenue targets. Identify new market opportunities, white-space retail concepts, brand expansion levers, and geographical rollout strategies. Bridge online-to-offline (O2O) experiences, integrating e-commerce, food-tech delivery channels, loyalty platforms, and physical store footprint to build a seamless omnichannel flywheel. 2. Full-Funnel Execution & Optimization Lead growth experiments across customer acquisition, conversion rate optimization (CRO), activation, retention, and lifetime value (LTV) enhancement. Structure and manage the growth marketing budget, continuously optimizing Customer Acquisition Cost (CAC) and payback periods across paid, organic, and offline media. Drive customer lifecycle strategies through personalized loyalty programs, localized promotional campaigns, and automated retention loops. 3. P&L & Commercial Management Maintain accountability over growth unit economics and contribute to building a healthy, scalable P&L. Monitor key financial metrics including Average Order Value (AOV), repeat purchase rate, store-level profitability, and campaign ROI. Conduct rigorous competitor analysis and market research to maintain a distinct competitive edge across all portfolio brands. 4. Cross-Functional Leadership & Data Infrastructure Build, mentor, and scale a high-performing growth team comprising specialists in digital marketing, analytics, brand growth, and customer lifecycle. Partner closely with Product, Technology, Operations, Merchandising, and Brand management teams to ensure frictionless strategy execution. Establish robust analytics infrastructure, dashboards, and growth experimentation frameworks (e.g., ICE scoring, weekly sprint execution) to inform company-wide decision-making. Qualifications & Experience Education: Bachelor's degree in Business Administration, Marketing, Economics, Engineering, or a related field. An MBA from a top-tier institution is strongly preferred. Experience: 8–12+ years of total experience with a proven track record in growth leadership, management consulting, or senior growth marketing within modern retail, F&B, consumer tech, or high-growth D2C brands. Omnichannel Expertise: Deep understanding of modern retail dynamics, offline store expansion, e-commerce, and food delivery aggregator platforms. Analytical Capability: Exceptional proficiency with data analytics, attribution models, customer cohort analysis, and financial modeling. Leadership Style: Proven capability to recruit, inspire, and manage high-performing cross-functional teams in a fast-paced environment. Language Skills: Professional fluency in Bahasa Indonesia and English (written and verbal) is essential.