Marketing & Social Commerce Strategist

Are you passionate about turning data into real business growth Do you want to combine statistical models generative AI and digital marketing strategy to scale brands AnyMind is looking for aMarketing & Social Commerce Strategist (Research & Analytics Manager) who thrives in a fast-growing tech-driven environment.

This role blends hands-on quantitative skills (regression scripting and LLMs) with commercial strategy (social commerce performance marketing and consumer insights)perfect for a builder who loves solving complex problems.

What You Will Do as You Start the Role

• Develop a deep understanding of marketing models including commerce and full-funnel activation.
• Translate business and marketing questions into structured hypothesis-driven statistical analyses.
• Analyze multi-channel social commerce data across platforms to uncover performance trends.
• Run regression models (linear multivariate and log-linear) to calculate price elasticity of demand media attribution and marketing mix models (MMM) to understand growth drivers ROI and ROAS.
• Use LLMs prompt engineering and basic scripting (Python SQL or R) to automate data cleaning and run diagnostics.
• Stay up to date with emerging AI tools advanced analytics frameworks and digital marketing trends.

How Your Role Will Grow (Impact Over Time)

• Become a key insights partner to the Indonesia Marketing and Social Commerce teams driving sales retention and business growth.
• Develop advanced analytical frameworks to measure adstock decay media half-lives and causal lift helping guide business decisions.
• Build scalable analytics processes AI-driven workflows and automated marketing mix models (MMM) to elevate decision-making across Asia.

What Were Looking For

• 23 years of experience in quantitative analytics insights marketing intelligence database management or related roles.
• Strong problem-solving skills with a solid foundation in statistics including hypothesis testing variance correlation and regression.
• Solid understanding of digital marketing and Southeast Asian e-commerce platforms (TikTok Shop Shopee and Lazada) and key metrics (ROAS CAC and CVR).
• Comfortable processing large messy datasets from multiple social media and programmatic advertising sources.
• General familiarity with data science concepts predictive modeling and automated workflows.
• Hands-on familiarity with LLMs prompt engineering and using generative AI to streamline daily workflows.
• Basic scripting capability in Python SQL or R to clean merge and query databases.
• Curious collaborative and proactivesomeone who thrives on making things happen.

Why Join AnyMind

• Work with a fast-growing tech company across Asia.
• Gain exposure to cutting-edge AI analytics and marketing tools.
• Join a collaborative global and energetic team culture.
• Enjoy rapid career growth and cross-market opportunities.

Employment Type : Full Time
Experience: years
Vacancy: 1