Area Director of Sales

Our client, a luxury beach resort located in the cosmopolitan hub of Bali island that attracts guests seeking both excitement and relaxation, is actively seeking a dynamic and experienced Area Director of Sales.

As an Area Director of Sales, your role is also responsible to manage Wedding & Event Sales Manager, Senior Sales Manager, Reservation and Sales Coordinator.

Note: open to Indonesian candidates only.

Requirements:

• Minimum 10 years of progressive experience in Sales and Marketing within the luxury hospitality industry, with at least 2 years in an Director of Sales or senior commercial leadership role.
• Proven experience with luxury resorts, five-star hotels, or internationally recognized hospitality brands.
• Strong understanding of luxury market segments, including FIT, Leisure, Corporate, MICE, Wholesale, Consortia, and Luxury Travel Advisors (e.g., Virtuoso).
• Established relationships with travel partners, luxury travel agencies, corporate clients, destination management companies (DMCs), and key accounts, both locally and internationally.
• Demonstrated ability to generate new business, manage key accounts, negotiate contracts, and consistently achieve sales targets.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Good commercial awareness with the ability to analyze market trends, competitor activities, and sales performance to identify business opportunities.
• Experience working collaboratively with Revenue Management, Marketing, Reservations, and Operations to maximize hotel performance and revenue.
• Excellent written and spoken English; additional language(s) will be an advantage.
• Willingness to travel domestically and internationally for sales calls, trade shows, roadshows, and client engagements.
• Self-motivated, results-driven, and able to thrive in a fast-paced luxury hospitality environment.

Responsibilities:

• Work closely with the General Manager in the elaboration of the brand's sales standards and procedures and directly responsible of their implementation.
• Compiles all necessary market information and prepares and present annual sales and marketing plan as well as middle year estimate.
• Plans, co-ordinates and direct all activities of the Sales Department.
• Ensure at all time maximum yield for the property both in term of occupancy and average room rate.
• Maximum of the revenue by preparing market strategies and ensuring the implementation, control, and distribution of those strategies both via hotel sales members activities.
• Monitor the preparation and supervision of monthly sales activity report, daily sales call report.
• Directly responsible for the repartition of accounts and for ensuring maximation of sales activities by controlling both quality and quantity of sales as well as other sales activities.
• Ensures at all times to stay fully up to date on the market conditions and make regular recommendations to the General Manager.
• Present on a monthly basis targets of revenue to be achieved and ensures implementation control and monthly assessment of sales members in regards to the sales bonus system.
• Performs important regular sales calls and overseas sales trip.
• Confers and secures important agreements with major commercial partners.
• Ensures to anticipate on the market tendencies and implement timely promotions to ensure maximation of the hotel total revenue.
• Prepares and presents the quarterly business action plan for the hotel Sales, as well as review of the previous quarters.
• Prepares for the general Managers approval the rate structure of the hotel and ensures full implementation and respect from the rest of the team.
• Ensures with the other departments concerned implementation and respect of all brand standards and ensure that the reporting standards and deadlines are always respected.
• Responsible for the individual performances of all sales team members.
• Constantly develops new markets and commercial strategies to internationalize our marketing and business sources.