Marketing Executive - MAKE UP FOR EVER

L Beauty is a joint venture between LVMH Fragrances & Cosmetics and LUXASIA for the distribution and business development of some of its Beauty brands in South East Asia. The portfolio of L Beauty comprises of Benefit Cosmetics, MAKE UP FOR EVER, Fresh and Parfums Christian Dior.

Brand: MAKE UP FOR EVER

THE CONTEXT

Mastery unleashes creativity. Nothing sums up better the philosophy of MAKE UP FOR EVER, a House that has become a cult name through its uniqueness and the quality of its professional products. Its founder, Dany Sanz, believes that technique must first be conquered before leaving free rein to creativity. And that academic knowledge must be honed before pushing the limits of one’s art. Dany Sanz has remained true to this approach throughout her artistic career and has incorporated it into the development of her makeup brand. At MAKE UP FOR EVER, teaching plays an essential role: in addition to offering exceptional products to professionals and women from around the world, the House has the ambition to share its knowledge and passion with the general public through training courses and to bring progress to the world of makeup.

OBJECTIVE

To accelerate MAKE UP FOR EVER business and strengthen brand presence across all OMNI channel with effective strategies and implementation with right criteria to fit with our brand DNA and values.

In this position, the candidate will be involved in planning marketing strategies (product and PR) and implement good execution that helps to translate into sales. The candidate need to have a min. 2-3 years of experience in marketing scope and strong analytical in product performance – data management. A passion for beauty industry and excellent communication skills that fit to represent our brand positioning and DNA.

At MAKE UP FOR EVER, you can expect a challenging yet interesting working experience with an internationally well-known prestige beauty brand in Indonesia.

The candidate also needs to demonstrate a positive work ethic and able to work closely with all functions and with external parties with strong drive and responsibility in handling his/her KPIs towards business – brand growth.

Current OMNI channel: Boutique, Dept Store, Sephora & E-Commerce

KEY DUTIES & RESPONSIBILITY

Develop integrated marketing campaigns (PR, social media, direct marketing, digital) to build MAKE UP FOR EVER brand desirability & strengthen positioning in Indonesia. Create awareness of the brand & build customer engagement that translated into Sales – business growth.

You will closely work with Regional team for marketing plan & execution. Creating & presenting business review, sales & campaign performance reports

Products:

• Merchandising allocation (Sellable, Tester, GWP) – forecasting from SG to ID based on assortment planning, store DOI and demand from retailers with clear product analysis vs demand/stock.
• Inventory management for healthy stocks and ability to identify stock issues and provide depletion plan (promo mechanics, exhibition, etc)
• Planning & execute retail monthly mechanic based on analytic sales trend, past performances, upcoming campaign. Do active monitor & tracking, give recommendation to manager and team regarding action plan on trade mechanics
• Good knowledge & actively alert with Beauty market – competitors – trend with good insights – recommendations for brand communication / key focus products action plan
• On time preparation and execution for all trade related, liaise with other team on the implementation (POP, Voucher, and other visuals) with quality / standard of premium brand
• Support cross function departments for product queries

PR - Digital:

• Work closely with in-house & external agencies to translate / apply brand visual – assets towards tactical, with good eyes & detail on visual and brand premium positioning.
• Source Marketing opportunities through partnership with external parties & build relationship (Mall, Retailers, other brands)
• Generating and executing marketing campaigns across social media platforms such as Facebook, Instagram, Tiktok, Google with agencies. Analyse report provided by Agency and summarized the key metrics result into internal marketing report data
• Conduct market research, competitor review. Monitoring competitor activity and generating leads link for products
• Knowledge in organising Marketing & PR Event (in-store gathering, Product Launching, KOL/MUA gathering, Pop Up Store). Liaising with agency to maximise visibility & create impactful result
• Create post mortem reports on every Marketing activations with clear KPI result and qualitative insights to be presented to Internal & Regional team (PR Events, Make up workshop, and other activations)
• Build & maintain good relationship with KOL & Celebrity MUAs, able to represent the brand in all professional events/brand engagement with external parties
• Manage A&P given with right investment plan, clear KPI & ROI analysis. Campaign evaluation with quantitative & qualitative insights
• Actively update and expand the knowledge within PR & Digital environment. Initiate valuable insights that will help to further expand brand business and growth

Requirements

• Bachelor Degree with Minimum 2-3 years of working experience in Related field
• Professional proficiency in English
• Excellent communication skills both written & verbal
• Good time management ensuring all reports and projects are done timely
• Strong analytical skill. Able to do comprehensive sales & data analysis
• Good project management skills & able to work with medium to large team members
• Good Presentation skills
• High Resilience, Agility with creative and problem-solving mindset
• Able to work under tight deadline & has a strong business acumen
• Proficient in Ms Office (Excel, Power Point)
• Basic skill in Adobe Photoshop or Illustrator is a plus
• Knowledge in Google Analytic is a plus