Senior Brand Manager

Our client is a premier, market-leading consumer goods enterprise with an extensive national distribution network and a diverse portfolio of established household food and beverage brands is seeking an experienced, growth-oriented Senior Brand Manager . In this role, you will lead end-to-end brand strategy, category growth, product development, and integrated marketing campaigns for a high-priority category within the Indonesian retail and food service landscape. Key Responsibilities 1. Brand Strategy & Category Growth Develop and execute short- and long-term brand strategies, annual business plans, and commercial calendars for assigned product categories. Drive market share growth, brand equity, and profitability across multiple distribution channels (Modern Trade, Traditional Trade, and Food Service/B2B). Monitor category performance, market trends, consumer insights, and competitor moves to identify unmet consumer needs and brand expansion opportunities. 2. Integrated Marketing & Campaign Management Lead 360-degree marketing communications, including digital/social media strategies, ATL/BTL advertising, in-store activation, and trade promotions. Direct external agency partners (creative, media, PR, digital) to ensure high-quality execution aligned with brand guidelines and ROI expectations. Manage and optimize the brand marketing budget, tracking campaign effectiveness and media efficiency. 3. New Product Development (NPD) & Commercialization Lead cross-functional NPD projects from consumer insights and concept design to formulation alignment, packaging development, and commercial launch. Collaborate closely with R&D, Manufacturing, Procurement, and Regulatory Affairs to bring scalable, high-quality food/beverage products to market on schedule. 4. Commercial & Cross-Functional Alignment Partner with Commercial, Sales, and Trade Marketing teams to design impactful channel strategies, promotional calendars, and merchandising guidelines. Analyze P&L performance, volume forecasts, pricing structures, and margin dynamics to ensure sustained profitability. Key Requirements & Qualifications Education: Bachelor's or Master's degree in Business, Marketing, Management, or a related field. Experience: 8-10 years of progressive brand management experience in a reputable FMCG environment , with a proven track record specifically in the Food & Beverage sector in Indonesia. Track Record: Demonstrated success in leading 360-degree brand campaigns, new product launches, and commercial category growth. Analytical Capability: Strong business acumen with deep experience in P&L management, brand analytics, and retail audit data. Leadership & Stakeholder Management: Excellent cross-functional leadership, agency management, and executive communication skills. Language: Fluent in Bahasa Indonesia and English (written and spoken). MANDARIN WOULD BE A PLUS.