The Food & Beverage Sales Manager is responsible for driving revenue and business growth for the hotels Food & Beverage outlets and events by developing sales strategies building strong client relationships generating new business opportunities and maximizing revenue from restaurants bars banquets catering and other F&B services.
The position works closely with the F&B Sales & Marketing Events Revenue Management and Operations teams to ensure commercial targets are achieved while maintaining the Pullman brand experience and high standards of guest satisfaction.
Key Responsibilities
1. Sales & Revenue Generation
- Develop and implement F&B sales strategies to achieve monthly and annual revenue targets.
- Identify and pursue new business opportunities for restaurants bars banquets meetings events and catering.
- Drive corporate social wedding MICE and community/event business.
- Develop and maintain a strong sales pipeline and regularly monitor business opportunities.
- Maximize revenue through upselling cross-selling promotions packages and special events.
- Monitor market trends competitor activities customer preferences and business opportunities.
2. Business Development & Client Relationship
- Develop and maintain strong relationships with corporate clients event organizers travel agents government institutions wedding organizers and other key accounts.
- Conduct sales calls client visits presentations site inspections and business meetings.
- Identify potential accounts and establish long-term partnerships.
- Follow up on inquiries proposals quotations contracts and business leads in a timely manner.
- Maintain accurate records of client activities opportunities and sales performance.
3. F&B Promotion & Marketing
- Collaborate with the Marketing and F&B teams to develop effective promotions campaigns and packages.
- Support the planning and execution of F&B promotional activities and special events.
- Explore digital social media partnership and community channels to generate F&B business.
- Ensure all promotional activities are aligned with Pullman brand standards and commercial objectives.
4. Event & Banquet Sales
- Drive sales for meetings conferences social events weddings corporate functions and other F&B events.
- Coordinate with the Events Banquet and F&B Operations teams to ensure smooth event execution.
- Conduct site inspections and presentations for prospective clients.
- Ensure client requirements and expectations are clearly communicated to the operational teams.
- Follow up with clients after events to obtain feedback and identify repeat-business opportunities.
5. Sales Planning & Reporting
- Prepare regular sales forecasts action plans and performance reports.
- Monitor achievement against F&B sales targets budgets and KPIs.
- Analyze sales performance and recommend corrective actions where required.
- Maintain an updated sales database and pipeline.
- Provide market intelligence and competitor information to management.
6. Teamwork & Cross-Department Collaboration
- Work closely with F&B Operations Sales & Marketing Revenue Management Finance and other departments.
- Ensure effective communication of client requirements and commercial commitments.
- Participate in hotel commercial meetings and relevant sales activities.
- Support other hotel sales initiatives when required.
7. Guest & Customer Experience
- Maintain a high level of professionalism and customer service throughout the sales process.
- Handle client concerns and coordinate appropriate solutions with relevant departments.
- Build customer loyalty and encourage repeat business and referrals.
- Represent Pullman Jakarta professionally to clients partners and external stakeholders.
Key Performance Indicators (KPIs)
- F&B sales revenue achievement
- Achievement of monthly and annual sales targets
- New account acquisition
- Corporate and MICE business generation
- Banquet and event revenue
- Average spending / revenue per event
- Sales conversion rate
- Repeat business and client retention
- Sales call and client visit productivity
- F&B promotional revenue contribution
- Customer satisfaction and client feedback
Qualifications :
Bachelors degree in Hospitality Management Business Administration Marketing or a related field.
- Minimum 35 years of relevant experience in F&B Sales Hotel Sales Catering Sales Events or a similar commercial role.
- Experience in a 4- or 5-star hotel environment is preferred.
- Strong knowledge of F&B banquet MICE and event sales.
- Proven ability to develop new business and achieve sales targets.
- Strong negotiation presentation communication and interpersonal skills.
- Good command of written and spoken English.
- Strong customer relationship management and networking skills.
- Proficient in Microsoft Office and relevant hotel sales systems/CRM platforms.
Core Competencies
- Sales & Business Development
- Customer Relationship Management
- Negotiation & Communication
- Commercial Awareness
- Strategic Thinking
- Networking & Account Management
- Results Orientation
- Teamwork & Collaboration
- Problem Solving
- Planning & Organization
- Leadership and Influencing Skills
Working Relationships
Reports to: Director of Food & Beverage / Director of Sales & Marketing
Works closely with: F&B Operations Sales & Marketing Events Revenue Management Finance and other hotel departments.
Brand & Service Expectations
- Demonstrate the Pullman brand values and professional standards in every client interaction.
- Act as a strong ambassador of Pullman Jakarta and Accor.
- Deliver personalized and genuine service to clients and guests.
- Build meaningful relationships that support long-term business growth and customer loyalty.
Additional Information :
Why Join Us
- Opportunity to be part of a leading international hospitality brand.
- Career growth and development within Accor Hotels.
- Dynamic and supportive work environment.
Remote Work :
No
Employment Type :
Full-time
Experience: years
Vacancy: 1