Digital Marketing Data Analyst

About the role

This role is responsible for implementing robust analytics frameworks, setting up and maintaining conversion tracking, and developing dashboards that deliver actionable insights for internal teams and clients.

This is a cross-functional role requiring close collaboration with digital strategy, media, and technical teams to ensure data consistency and alignment across all digital campaigns.

Responsibilities

• Design, implement, and maintain conversion tracking using Google Tag Manager, including event tracking and pixel management across various platforms (Google Ads, Meta, LinkedIn, etc.)
• Analyze campaign performance across digital channels (Paid Media, SEO, Social Media) using Google Analytics, Adobe Analytics, and other third-party platforms
• Create and manage real-time dashboards and automated reports in Google Looker Studio for internal teams and external stakeholders
• Collaborate with digital strategists and execution teams to ensure KPIs are measurable, aligned with goals, and consistently tracked
• Support the setup of measurement frameworks and analytics configurations across client portfolios
• Monitor data quality and troubleshoot discrepancies in tracking and reporting
• Contribute to the design of performance monitoring templates and reporting SOPs
• Stay current on analytics platform updates, tag management standards, and data privacy regulations (e.g., GA4, cookieless tracking)

Qualifications

Seniority level

Employment type

Job function

Industries

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Indonesia IDR5,000,000.00-IDR6,000,000.00 1 month ago

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