Google Search Specialist

Google Search Specialist – Seven Retail

The Search Google Specialist will oversee and optimize Google Ads (Search, PMAX) and SEO to drive growth in visibility, traffic quality, and lead generation. This role focuses on developing audience-first strategies, running data-driven experiments, improving website conversion performance, and building analytical dashboards to track and optimize results. The ideal candidate combines strategic thinking, technical expertise, and a strong analytical mindset to ensure continuous improvement across all search channels.

Responsibilities

• Manage and Optimize Search Channels Oversee key paid and organic search channels — including Google Ads (Search, PMAX) and website SEO — ensuring consistent growth in visibility, traffic quality, and lead generation performance.
• Develop Audience-First Strategies Create and execute search strategies that target the right audience at every stage of their digital journey, leveraging insights from keyword intent, behavioral data, and conversion paths.
• Lead SEO and CRO Initiatives Build and execute SEO improvement plans (technical, on-page, off-page) and coordinate landing page CRO experiments (A / B testing, heatmap analysis, form optimization) to improve conversion efficiency.
• Drive Experimentation and Testing Run systematic testing across ad copy, bidding strategies, landing pages, and audience targeting — including keyword match types, RSAs, DSAs, and audience layering — to continuously refine performance.
• Build Analytical Tools and Dashboards Develop automated tools and dashboards using Google Sheets, Looker Studio, and GA4 to track SQRs, keyword performance, SEO rankings, and CRO impact. Use data to uncover growth opportunities.
• Own Reporting and Insights Deliver actionable performance reports (weekly, monthly, quarterly) with insights and recommendations for spend allocation, keyword expansion, and UX improvements. Share best practices across teams.
• Ensure Tracking and Data Integrity Oversee technical setup for tags, pixels, and conversion tracking across Google Ads, GA4, and the website to ensure accurate attribution and continuous feedback for optimization.

Job Requirements

Seniority level

Employment type

Job function

Industries

Referrals increase your chances of interviewing at Seven Retail by 2x

#J-18808-Ljbffr