Social Media & Community Specialist (Clubhouse - Padel Sport)

To build and execute Clubhouse’s marketing and content strategy, growing brand awareness, engaging the community, and driving bookings (courts, coaching, events, and F&B).

Key Responsibilities

1. Content Creation & Management

• Plan and produce content for Instagram, TikTok, LinkedIn, and WhatsApp campaigns.
• Create engaging visuals, reels, carousels, and copywriting aligned with Clubhouse’s premium-lifestyle positioning.
• Manage a consistent posting schedule (e.g., 4–6 posts / week + daily stories).

2. Community Engagement

• Respond to comments, DMs, and inquiries in a timely and professional manner.
• Build and moderate WhatsApp / Telegram community groups (Reclub, Intense Partner).
• Collaborate with coaches and members to feature authentic stories and testimonials.

3. Campaigns & Lead Generation

• Design and execute campaigns for monthly bookings, events, and coaching programs.
• Coordinate influencer / KOL partnerships, track ROI, and manage brand ambassadors.
• Run paid ads (Meta Ads, Google Ads) with clear KPIs : bookings, sign-ups, engagement.

4. Analytics & Reporting

• Track metrics (reach, engagement, leads, conversions).
• Prepare monthly marketing reports with recommendations.
• Test and optimize creatives and formats for better performance.

5. Brand & Partnerships

• Ensure Clubhouse visuals and voice are consistent across all touchpoints.
• Support Reiner (partnerships) by amplifying sponsor / F&B tenant activations on social media.
• Work closely with ops team to promote on-site activities, events, and launches.

KPIs (Key Performance Indicators)

• Social media growth (followers, reach, engagement rate).
• Leads generated for coaching & monthly bookings.
• Event sign-ups and attendance.
• ROI on paid campaigns.
• Community satisfaction / engagement in digital channels.

Requirements

• Experience managing social media for lifestyle, sports, or F&B brands.
• Strong content creation skills (photography, video editing, Canva / Adobe tools).
• Comfortable with paid ads (Facebook Ads Manager, Google Ads).
• Passionate about sports / fitness / lifestyle (padel interest = huge plus).
• Strong communication in English + Bahasa.