Product Marketing Specialist

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Job Responsibility

Responsibilities

• Marketing Strategy Support : Assist in the development of go-to-market strategies, product positioning, and key messaging for new and existing products.
• Market & Competitor Research : Conduct market trend analysis, competitor benchmarking, and consumer insight gathering to support product planning and campaigns, including market surveys.
• Campaign Execution : Coordinate with internal teams and external partners to implement online and offline marketing activities, events, and promotions.
• Content Development : Support in product copywriting, presentation decks (PPT / Keynote), and paperwork for new product launches and product-related activities.
• Performance Tracking : Assist in collecting and analyzing campaign performance data, preparing reports, and providing recommendations for improvement.
• Cross-Functional Collaboration : Work with sales, PR, e-commerce, and social media teams, project teams, creative teams to ensure marketing initiatives are aligned and well-executed.

Qualifications

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Seniority level : Internship

Employment type : Internship

Job function : Marketing

Industries : Appliances, Electrical, and Electronics Manufacturing

East Jakarta, Jakarta, Indonesia 4 weeks ago

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