Performance Marketing Analyst

Work Responsibilities :

• Campaign Analysis : Monitor the performance of digital marketing campaigns across various channels, including but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and email marketing.
• Data Analysis : Collect, analyze, and interpret marketing data to identify trends, opportunities, and areas for improvement. Provide actionable insights to the marketing team.
• ROI Optimization : Work closely with the marketing team to optimize campaign budgets, bidding strategies, and targeting to maximize return on investment (ROI).
• A / B Testing : Plan and execute A / B tests to improve ad creatives, landing pages, and other campaign elements. Utilize test results to inform campaign optimization.
• Reporting : Prepare regular reports and dashboards to communicate campaign performance and key metrics to stakeholders. Identify and communicate key insights from the data.
• Competitor Analysis : Stay up-to-date with industry trends and competitive landscape. Conduct competitor analysis to identify opportunities and areas for differentiation.
• Keyword and Audience Research : Perform keyword research and audience analysis to inform ad targeting and content strategies.
• Collaboration : Collaborate with cross-functional teams, including content, design, and development to ensure alignment of marketing efforts and achieve campaign objectives.
• Project Management : Supports project managers / team lead in overseeing progress, client communication, and meeting coordination to ensure smooth cross-team execution. Capable of capturing and validating client needs and effectively briefing the internal team for follow-up actions.
• Client Facing : Serves as a key point of contact for external stakeholders, ensuring clear communication and strong client relationships. Confident in leading discussions and understanding client needs.
• Agile mindset : Demonstrates adaptability and responsiveness in a fast-paced environment, quickly adjusting to evolving client needs and project priorities. Proactive in finding solutions and maintaining efficiency amid changing circumstances.
• Preferred to have background knowledge on Google products and / or be able to grasp and learn new concepts quickly and in depth.
• Preferred to have experience in digital marketing fields.
• Communication Skills - Ability to communicate in clear and concise terms. Leadership Responsibilities.
• Commits to spending daily time in personal development and growth.
• Ability to work with minimal supervision and keep supervisors informed.
• Able to motivate themselves to learn new concepts quickly and in depth.
• Able to be proactive with given tasks.

Job Requirements :