Performance Marketing Analyst

Work Responsibilities :

• Campaign Analysis : Monitor the performance of digital marketing campaigns across various channels, including but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and email marketing.
• Data Analysis : Collect, analyze, and interpret marketing data to identify trends, opportunities, and areas for improvement. Provide actionable insights to the marketing team.
• ROI Optimization : Work closely with the marketing team to optimize campaign budgets, bidding strategies, and targeting to maximize return on investment (ROI).
• A / B Testing : Plan and execute A / B tests to improve ad creatives, landing pages, and other campaign elements. Utilize test results to inform campaign optimization.
• Reporting : Prepare regular reports and dashboards to communicate campaign performance and key metrics to stakeholders. Identify and communicate key insights from the data.
• Competitor Analysis : Stay up-to-date with industry trends and competitive landscape. Conduct competitor analysis to identify opportunities and areas for differentiation.
• Keyword and Audience Research : Perform keyword research and audience analysis to inform ad targeting and content strategies.
• Collaboration : Collaborate with cross-functional teams including content, design, and development to ensure alignment of marketing efforts and achieve campaign objectives.
• Able to keep Advisory Analytics Consultant Coordinator updated with current project progress.
• Able to draft email correspondence to clients as per internal technical / advisory requirements, and in turn provide updates to our internal team on the requirements.
• Able to organize and service meetings (understand the context during the meeting and summarize the meeting results and / or necessary next steps well).
• Able to coordinate schedules between internal team and client.
• Able to collaborate with other team members or other division well.
• Able to manage client requests and / or issues (replicate, validate and confirm the issues) Product Knowledge (Google products : Google Analytics, Google Optimize, Digital Marketing etc).
• Preferred to have background knowledge on Google products and / or able to grasp and learn new concepts quickly and in depth.
• Preferred to have experience with digital marketing fields.
• Communication Skills - Ability to communicate in clear and concise terms Leadership Responsibilities.
• Commits to spending daily time in personal development and growth.
• Ability to work with minimal supervision and keep supervisors informed.
• Able to motivate themselves to learn new concepts quickly and in depth.
• Able to be proactive with given tasks.

Job Requirements :