Lead Performance Marketing
Astro Technologies IndonesiaJakarta Utara, Jawa, Indonesia1 day ago
Job description5+ years of experience leading paid acquisition or performance marketing. Proven success managing multi-channel campaigns with large-scale budgets. Deep understanding of attribution, MMPs (Adjust, Branch, AppsFlyer), and connecting paid data to business impact. Strong knowledge of creative testing, audience segmentation, and funnel analytics. Excellent leadership and cross-functional collaboration skills. Hands-on expertise in Meta, Google, and TikTok Ads.
Responsibilities
- Lead the overall paid acquisition strategy across Meta, Google, TikTok, and Programmatic.
- Set and manage CAC, ROAS, and spend efficiency targets aligned with company objectives.
- Oversee campaign planning, testing frameworks, and budget pacing to ensure optimal impact.
- Connect performance marketing data to business insights, linking ad performance with GMV, retention, and revenue contribution.
- Partner closely with Data and Martech teams to ensure accurate tracking, event mapping, and reporting across MMP, GA4, and BigQuery.
- Mentor and guide the Performance Strategist and Specialists to improve execution and testing quality.
- Collaborate with BCD / Corfin for forecasting, pacing, and ROI tracking.
- Deliver clear insights and recommendations to the Growth Lead and leadership team.
Requirements
Location : East Jakarta, Jakarta, ID; West Jakarta, Jakarta, ID; South Jakarta, Jakarta, ID
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Performance Marketing • Jakarta Utara, Jawa, Indonesia
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