Vice President Marketing

Gently Kota Tangerang Selatan, Banten, Indonesia

Vice President Marketing

Role Purpose :

As Vice President of Marketing you will play a critical role in unlocking category potential, strengthening brand equity, and ensuring every marketing investment delivers sustainable sales growth and profitability. This role demands a strategic thinker with strong business acumen, people leadership, and a relentless focus on performance and innovation.

Requirements :

• 7-10 years of experience in marketing, with at least 3-5 years in a senior leadership role (Head of Marketing or Senior Brand Manager).
• Experience in FMCG, beauty, and personal care is a strong advantage.
• Brand & Growth Strategy : Ability to design and execute marketing strategies that enhance brand awareness, customer acquisition, and retention.
• 360° Marketing Approach : Strong understanding of digital marketing, offline campaigns, PR, and strategic partnerships.
• Digital Marketing : Proficiency in paid advertising (Meta, Google, TikTok), SEO, social media, email marketing, and influencer marketing.
• Performance Marketing : Ability to optimize ROAS, CAC, and LTV across multiple marketing channels.
• Community & Social Commerce : Experience in building active brand communities and leveraging social commerce for sales growth.
• Ability to lead and develop the marketing team, including creative, content, and performance marketing specialists.
• Strong communication and negotiation skills with internal and external stakeholders (partners, media, and KOLs).
• Comfortable working in a fast-paced start up environment with dynamic challenges.

Strategic Marketing Leadership

Brand Building & Commercial Impact

Organizational Leadership & Talent Development

Performance Marketing & ROI Excellence

Seniority level

Employment type

Job function

Industries

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