Our client is a specialty coffee company recognised globally for its modern concept stores, artisanal offerings, and innovative culinary approach. They are currently seeking a Marketing Consultant to develop and implement creative marketing strategies that strengthen brand positioning, enhance customer engagement, and drive business growth. This role will focus on both digital and on-ground marketing initiatives, ensuring cohesive brand communication across all channels while supporting the launch and expansion of new store openings.
Note : A marketing portfolio must be submitted with your application that displays your creativity, innovation, and attention to detail. (All images will be checked to ensure ownership)
Requirements :
- Minimum of 5 years of experience in marketing, with at least 2 years in a managerial or consultant role.
- Proven experience in developing and implementing successful marketing strategies for Food & Beverage brands, preferably in Bali.
- Ability to analyse data and generate insights for decision-making.
- Strong leadership, project management, and team collaboration skills.
- Flexibility to adapt to changing marketing trends and technologies.
- Extensive knowledge of social media platforms and digital marketing tools.
- Experience in online advertising, including but not limited to : Google Ads, Google Analytics, and TripAdvisor.
- Proven experience in writing press releases and online content (portfolio required)
Responsibilities :
Develop and implement comprehensive marketing strategies to promote products, services, and brand image.Analyze market trends, competitive landscape, and consumer insights to inform marketing decisions.Writing and coordinating press-releases, composing various online content for the company's website and social media accounts.Oversee the planning, execution, and monitoring of marketing campaigns across various channels (digital, print, events, etc.).Lead and manage a marketing team, providing guidance, training, and performance feedback.Collaborate with other departments (sales, product development, customer service, etc.) to ensure alignment of marketing efforts with business goals.Identifying, acquiring and maintaining new influencers and celebrities contacts in line with the brand.Work closely with external vendors, agencies, and partners to execute marketing strategies.Use data and analytics tools to track campaign performance and customer feedback.Develop and manage the marketing budget, ensuring cost-effective use of resources.Allocate funds for different campaigns, monitor expenses, and ensure budget adherence.Evaluate the ROI of marketing expenditures and adjust strategies as needed.