Performance Marketing Analyst

Overview

Advisory Analytics / Marketing Analyst responsibilities include monitoring, analyzing, and optimizing digital marketing campaigns across multiple channels; collaborating with cross-functional teams; and maintaining client communications and project progress updates.

Responsibilities

• Campaign Analysis : Monitor the performance of digital marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, and email marketing.
• Data Analysis : Collect, analyze, and interpret marketing data to identify trends, opportunities, and areas for improvement. Provide actionable insights to the marketing team.
• ROI Optimization : Work with the marketing team to optimize campaign budgets, bidding strategies, and targeting to maximize return on investment (ROI).
• A / B Testing : Plan and execute A / B tests to improve ad creatives, landing pages, and other campaign elements. Utilize test results to inform campaign optimization.
• Reporting : Prepare regular reports and dashboards to communicate campaign performance and key metrics to stakeholders. Identify and communicate key insights from the data.
• Competitor Analysis : Stay up-to-date with industry trends and the competitive landscape. Conduct competitor analysis to identify opportunities and areas for differentiation.
• Keyword and Audience Research : Perform keyword research and audience analysis to inform ad targeting and content strategies.
• Collaboration : Collaborate with cross-functional teams including content, design, and development to ensure alignment of marketing efforts and achieve campaign objectives.
• Coordinate with Advisory Analytics Consultant Coordinator to provide current project progress updates.
• Draft email correspondence to clients as per internal technical / advisory requirements, and provide updates to internal teams on requirements.
• Organize and service meetings, understand meeting context, summarize results and necessary next steps.
• Coordinate schedules between internal teams and clients; collaborate with other team members or divisions as needed.
• Manage client requests and issues (replicate, validate, and confirm issues). Maintain product knowledge (Google Analytics, Google Optimize, Digital Marketing, etc.).

Qualifications (Job Requirements)

Seniority level

Employment type

Job function

Industries

#J-18808-Ljbffr