Vice President of Sales, North America

Newland AIDC, established in 1999 as a wholly‑owned subsidiary of Newland Digital Technology (Stock code : ), has over 20 years of expertise in data capturing and enterprise mobility solutions. As a leader in the automatic identification and data capture (AIDC) industry, the company develops innovative technologies to drive efficiency and productivity across multiple sectors. Newland AIDC is a trusted name for businesses seeking advanced data collection solutions.

Vice President of Sales – North America

United States | Full‑time | Vice president | Remote or Onsite, both OK

About the Role

We are seeking an experienced Vice President of Sales for North America to lead our growth across the U.S. and Canada. In this role, you will own the regional sales strategy, accelerate market expansion, and drive revenue and profitability for our AIDC products, solutions, and services. You will lead a high‑performing sales team, grow strategic accounts, and build a strong partner ecosystem.

What You’ll Do

Sales Strategy & Market Growth

Develop and execute the North America business strategy, annual plans, and quarterly initiatives. Set and achieve sales targets (Revenue / GP / Market Share). Analyze trends, competition, and customer insights to guide strategic decisions. Drive commercialization of new product lines and industry solutions. Lead regional sales, channel, key account, and technical support teams. Build a high‑performance culture with clear KPIs and incentive mechanisms. Recruit, coach, and develop sales talent to strengthen team capability. Collaborate with Marketing, Technical, Finance, and Operations teams to support execution. Expand and manage distributors, resellers, and system integrators. Define channel policies, pricing structures, and partnership models. Evaluate partner performance and optimize cooperation for market coverage. Lead joint GTM campaigns and co‑marketing initiatives.

Key Account & Industry Expansion

Manage top strategic accounts to ensure satisfaction and long‑term relationships. Identify and grow opportunities across retail, manufacturing, logistics, healthcare, and government. Build strong relationships with customer executives and lead major deal negotiations. Oversee sales pipeline, forecasting, and accuracy for sustainable growth. Use CRM tools (e.g., Salesforce) for performance tracking and reporting. Manage pricing, profitability, and contract risk. Provide regular updates and recommendations to headquarters.

Branding & Market Alignment

Partner with Marketing to execute branding and event strategies in the region. Represent the company at key industry conferences and exhibitions. Gather market intelligence and competitor insights to support new product launches.

What We’re Looking For

• Bachelor’s degree or above in Marketing, International Business, Electronic Engineering, or related field.
• 10+ years of sales experience in the AIDC industry, including 8+ years in management roles.
• Strong background in AIDC, IT hardware, or industrial automation; proven “0-to-1” market development experience.
• Skilled in channel sales, direct sales, and solution selling.
• Excellent leadership, negotiation, and strategic planning capabilities.
• Fluent in English and experienced working with global teams.
• Willing to travel across North America.

Why Join Us?

Seniority level

Employment type

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