GTM Manager

Overview

As the GTM Manager of Anker's Eufy / Anker category in ID, you will be responsible for formulating and implementing the launch strategy of Eufy / Anker products in the ID market, and promoting the sales growth and brand building of Eufy / Anker products in the ID market. You will closely collaborate with multiple teams including sales, marketing, product, and operation to ensure the successful launch and continuous development of Eufy / Anker products in the ID market.

Responsibilities

• Market research and analysis : Gain an in-depth understanding of the smart home market , including its market size, competitive landscape, consumer demands, and channel characteristics.
• Analyze the GTM strategies of competitors to identify market opportunities and threats.
• Conduct regular market research, collect user feedback, and provide a basis for product improvement and marketing strategies.
• GTM strategy formulation and implementation : Based on the market research results, formulate the GTM strategy for Eufy / Anker products in the market, including product positioning, pricing strategy, channel strategy, marketing strategy, etc.
• Work with the product team to ensure that the products meet the demands of the market.
• Work with the sales team to set sales targets and sales plans.
• Work with the marketing team to formulate marketing plans, including online promotion, offline activities, PR, etc.
• Coordinate the resources of various departments to ensure the smooth implementation of the GTM strategy.
• Channel Management and Expansion : Be responsible for the channel management of Eufy / Anker products in the market, including online channels (e-commerce platforms, social media) and offline channels (retail stores, distributors).
• Expand new sales channels and increase the coverage of Eufy / Anker products in the market.
• Establish a good cooperative relationship with channel partners to jointly promote the sales of Eufy products.
• Marketing activity planning and execution : Based on market demand and product features, plan and execute various marketing activities, including online promotions, offline events, new product launches, etc.
• Evaluate the effectiveness of marketing activities and make adjustments based on the evaluation results.
• Work with the marketing team to produce marketing materials, including product brochures, posters, videos, etc.
• Data Analysis and Reporting : Track the sales data, market share, user feedback, etc. of Eufy / Anker products in the market.
• Analyze the data, identify problems and opportunities, and put forward improvement suggestions.
• Report the market situation and the implementation of the GTM strategy to the management on a regular basis.
• Budget Management : Be responsible for the GTM budget management of Eufy / Anker products in the market to ensure the rational use of the budget.
• Track the implementation of the budget and make adjustments based on the actual situation.

Qualifications

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