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Performance Marketing Lead
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Getting to Know Ajaib
We’ve been experiencing hyper-growth the past year, becoming Indonesia's 7th Unicorn Startup and the first Investment Fintech Unicorn in South East Asia 2,5 years after Ajaib first launched. With the global financial technology market expected to grow gradually, we aim to make stock trading accessible for millennials through our mobile-first approach. In 2022, we opened our new head office in the Indonesia Stock Exchange Building, and we’re just getting started!
The three principles, or what we call as 3DNAs became the foundation and set the guideline for the Magician belief system : Everyone is an owner, Growth Mindset, and A Will to Win.
Life at Ajaib
In the Marketing team, we focus on developing and executing strategies that fuel our ambitious growth goals while promoting financial literacy among millennials. With exciting campaigns and partnerships, such as our collaboration with global personalities, we aim to expand our reach and impact in the investment fintech landscape.
Job Responsibilities :
- Lead the planning, execution, and optimization of performance marketing campaigns across key channels such as Google Ads, Meta (Facebook & Instagram), and TikTok.
- Utilize deep understanding of digital ad platforms and campaign mechanics, including keyword strategies, audience targeting, bidding, and creative testing.
- Manage campaign budgets and ROI forecasts and analyze campaign performance through key metrics and interpret conversion funnels and cohort analyses to identify trends and provide actionable recommendations.
- Align performance marketing strategies with broader business objectives while partnering with creative and design teams to develop high-impact ad assets—such as video scripts, compelling messaging, and channel-specific formats—ensuring creative direction supports overall campaign performance and goals.
- Communicate insights effectively to both marketing and non-marketing stakeholders, and collaborate cross-functionally with different stakeholders in a fast-paced environment
Requirements
Minimum Qualifications :
Preferred Qualifications :
Benefits
Join us as we make magic happen to increase Indonesia’s financial inclusion!