TikTokShop by Tokopedia - Brand Marketing Lead - Integrated Marketing (Indonesia)

TikTokShop by Tokopedia - Brand Marketing Lead - Integrated Marketing (Indonesia)

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience. The Brand Marketing - Campaign Focus for Tokopedia will play a crucial role in developing, executing, and analyzing impactful brand marketing campaigns that drive brand awareness, engagement, and ultimately contribute to business objectives. This role requires a creative and data-driven individual with a strong understanding of marketing principles, campaign management best practices, and the ability to collaborate effectively across teams. The ideal candidate will have a proven track record of successfully managing end-to-end marketing campaigns and a passion for building strong brand narratives.

Responsibilities

• Campaign Development & Planning :

Collaborate with stakeholders to understand marketing objectives and develop comprehensive brand campaign strategies aligned with overall business goals.

Manage the end-to-end execution of brand marketing campaigns, ensuring adherence to timelines, budgets, and quality standards.

Robust tracking mechanisms to monitor campaign performance against defined KPIs.

Ensure all campaign activities consistently reinforce the brand identity, messaging, and values.

Qualifications

Minimum Qualifications :

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. We strive to do great things with great people, and we foster a culture of curiosity, humility, and impact in a rapidly growing tech company.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. We are committed to celebrating diverse voices and creating an environment that reflects the communities we reach.

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