Brand & Communications Lead

We are looking for a Brand & Communications Lead to drive our brand strategy, PR initiatives, influencer / KOL programs, monthly promotions / Thematic Campaigns (such as End of Year Campaign, Anniversary, Bitcoin Day & more fun campaigns), and make a strong social media presence for Reku. This role requires strong leadership skills, the ability to manage cross‑functional campaigns end‑to‑end, deep understanding of our products (as we strongly believe that a great marketer is one that truly understands the product and the audience / consumer psyche), and deep expertise in creating impactful promotions that resonate with our audience. The right candidate is not only experienced in managing teams but also a strategic thinker who can orchestrate product launches, thematic campaigns, and partnerships that amplify brand presence.

What Will You Do

• Campaign Management : Lead planning and execution of integrated marketing campaigns — from promo ideation, planning, execution, to post‑mortem analysis.
• KOL & Partnerships : Oversee influencer marketing strategy, from identification to activation and measurement of ROI.
• Social Media Oversight : Manage and mentor the social media team, providing strategic direction and ensuring alignment with broader campaigns.
• Go‑To‑Market Orchestration : Align with product, design, CRM, and digital ads teams to coordinate launch / live dates, ensuring seamless campaign rollouts.
• Brand & Communication Strategy : Define and execute the overall communications strategy, ensuring brand consistency across PR, social, and KOL activities.
• PR & Media : Manage external communications, media relations, and public relations initiatives to strengthen brand reputation.
• Team Leadership : Build, lead, and develop a high‑performing communications and social media team.

What We Are Looking For

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