Director of Sales and Marketing | AYANA MidPlaza, JAKARTA

AYANA Hospitality is seeking a highly motivated and experienced Director of Sales and Marketing to join our team. As the Director of Sales and Marketing, you will be responsible for developing and implementing strategic sales and marketing plans to achieve company's revenue goals. You will also oversee the sales and marketing team, manage key accounts, and build strong relationships with clients and industry partners.

Responsibilities

• Develop the Annual Revenue Plan, Marketing Budgets, and Forecasts.
• Formulate an Action Plan linked to the Revenue Plan to ensure the achievement of its objectives.
• Provide professional advisory support to the General Manager.
• Coordinate all strategies for maintaining and enhancing business volume, including advertising, sales promotions, personal selling, publicity, community relations, and special sales projects.
• Design and implement special programs aimed at improving profitability through :
• Increasing average rates
• Boosting overall occupancy
• Enhancing business volume during off-peak periods
• Growing local Food & Beverage and Banquet Sales.
• Improve the hotel's image within the local community.
• Engage actively in the community through memberships, associations, and other trade organizations.
• Regularly review activity reports from Sales and Marketing personnel to ensure that targets and sales goals are being achieved.
• Consistently evaluate internal promotional materials for visual appeal and compliance with brand standards.
• Collaborate with the Food & Beverage Department to organize and promote special initiatives that stimulate food and beverage sales in the community, such as tournaments, balls, parties, gastronomy festivals, etc.
• Engage with external stakeholders, including clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors, and other community members.
• Investigate potential markets by :

a. Reviewing correspondence files from the Sales Department and Front Office

b. Analyzing guest history and registration card files

c. Examining guest questionnaires

d. Reviewing government statistics on city visitors

e. Analyzing competitors' sales and promotion strategies

f. Consulting vareferenceserence and industry publications for sales opportunities.

Requirements