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Associate Performance Marketing Manager

Associate Performance Marketing Manager

TravelokaIndonesia
4 hari yang lalu
Uraian Tugas

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Develop and implement high-performing campaign management and execution of display advertising strategies to drive brand awareness, traffic, and conversions.

Responsibilities

  • Manage and optimize display campaigns across various platforms (Google Display Network, YouTube, Meta, TikTok, programmatic networks, etc.)
  • Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms
  • Conduct A / B testing and other testing methodologies to continuously improve ad performance and ROI
  • Identify optimization opportunities / growth
  • Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives
  • Monitor and report on key performance metrics, providing actionable insights and recommendations
  • Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising
  • Execute and prioritize all the tasks / activities within the managed campaigns
  • Develop and maintain a testing roadmap to continuously improve campaign effectiveness
  • Capable of leading and managing small projects with minimal supervision that can potentially create value for the whole team
  • Mature enough to manage external marketing vendors independently, and ensure all the expected deliverables or services are delivered

Requirements

  • Graduated from reputable university. Bachelor\'s degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
  • 4+ years of experience in digital marketing with a focus on display advertising
  • Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.)
  • Experience with A / B testing and performance optimization techniques
  • Proven track record of managing and optimizing display advertising campaigns
  • Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability
  • Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis
  • Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
  • Strong attention to detail and organizational skills
  • Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc.)
  • Proficient in Facebook Manager, TikTok and Google Ads Manager is a must

    • If you like wild growth and working with happy, enthusiastic over-achievers, you\'ll enjoy your career with us!

    Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales
  • Industries : Software Development

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