BRAND & MARKETING MANAGER

Overview

We are looking for a dynamic, strategic, and creative Brand Marketing Manager to lead our branding and marketing efforts across multiple well-known and emerging F&B brands. If you have experience growing strong lifestyle or culinary brands and thrive in a fast-paced environment, we’d love to meet you.

Responsibilities

• Develop and execute brand strategies to grow brand presence, increase awareness, and drive revenue
• Create and lead creative marketing campaigns, digital initiatives, and customer engagement strategies (Examples : customer loyalty strategies, product launches, promo campaigns and events)
• Analyze customer acquisition journeys and develop strategies to increase traffic and conversion (offline & online).
• Manage multiple brands simultaneously, ensuring each brand has a distinct and strong market presence.
• Monitor and report on brand performance using analytics and market research.
• Overseeing and working together with Design Team to develop successful communication tools
• Oversee customer loyalty programmers, website and social media

Qualifications

Application questions

Company Overview

Din Tai Fung is described by the New York Times as one of the top ten gourmet restaurants in the world. The Hong Kong branch was awarded one Michelin Star in 2010. The first Din Tai Fung opened in 1972 in Taipei, and today restaurants can be found in Taiwan, Indonesia, Australia, Japan, USA, Singapore, China, Hong Kong, Macau, Korea, Malaysia, Thailand, UAE, and the Philippines. Din Tai Fung XiaoLongBao dumplings are hand made fresh, steamed in minutes and served quickly, with signature 18 folds and a delicate pastry, delivering juicy meat and soup.

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