KOL Specialist

Overview

Develop and execute KOL / influencer marketing strategies aimed at increasing brand visibility and awareness. Identify, recruit and maintain strong relationships with influencers / KOLs, especially on TikTok, Instagram, and YouTube. Manage end-to-end campaign execution including briefing, content coordination, timeline management, payment, and performance review. Collaborate with content, creative, and social media teams to ensure brand messaging and campaign objectives are aligned. Track, analyze, and report campaign performance using tools such as Google Analytics, TikTok Creator Tools, Instagram Insights, etc. Up-to-date with industry trends, competitor KOL activities, and emerging influencers to continuously improve campaign creativity and effectiveness. Negotiate contracts and manage influencer budgets in alignment with campaign goals and ROI.

Responsibilities

• Develop and execute KOL / influencer marketing strategies aimed at increasing brand visibility and awareness
• Identify, recruit and maintain strong relationships with influencers / KOLs, especially on TikTok, Instagram, and YouTube
• Manage end-to-end campaign execution including briefing, content coordination, timeline management, payment, and performance review
• Collaborate with content, creative, and social media teams to ensure brand messaging and campaign objectives are aligned
• Track, analyze, and report campaign performance using tools such as Google Analytics, TikTok Creator Tools, Instagram Insights, etc.
• Remain up-to-date with industry trends, competitor KOL activities, and emerging influencers to continuously improve campaign creativity and effectiveness
• Negotiate contracts and manage influencer budgets in alignment with campaign goals and ROI

Requirements

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