Brand Manager

Key accountabilities and performance indicators include :

• Develop and execute annual brand plans and marketing strategies for assigned OTC products.
• Lead the planning and implementation of consumer-focused campaigns across digital and traditional channels (ATL, BTL, and TTL).
• Leading Brand / Business development in Medical Channel in collaboration with Internal and external parties
• Analyse market trends, competitor activity, and consumer insights to identify growth opportunities and strategic actions.
• Collaborate with cross-functional teams including Sales, Regulatory Affairs, Medical, R&D, and Supply Chain to ensure seamless execution of brand initiatives.
• Oversee new product launches, packaging updates, and promotional material development in compliance with regulatory guidelines.
• Monitor and manage brand performance metrics, including market share, sales, profitability, and brand health indicators.
• Optimize marketing budget allocation to maximize return on investment (ROI).
• Maintain strong relationships with external partners such as advertising agencies, media, research firms, and distributors.
• Ensure that all marketing activities and communication materials meet local pharmaceutical advertising regulations and corporate policies.
• Driving Marketing communication and Media / Digital Marketing Strategies for the assigned OTC categories in collaboration with Internal and external parties.

Job Requirements :

To be successful in this role, you will possess the following