E-Commerce Marketing Leader
CV Bali TreasuresUbud, Provinsi Bali, Indonesia3 days ago
Job descriptionOversee setup and optimization of e‑commerce platforms (Tokopedia, Shopee, and other online marketplaces). Establish automated systems for customer acquisition, retention, and lifecycle marketing. Implement data‑driven frameworks with clear ROI and attribution tracking. Optimize conversion rates from traffic acquisition through checkout and repeat purchase. Conduct A / B tests, growth experiments, and segmentation strategies. Strengthen brand identity and messaging across all digital touchpoints. Collaborate with creative teams to deliver impactful visuals, storytelling, and campaigns tailored for the Indonesian market. Define KPIs for acquisition, retention, and revenue growth. Analyze data to identify opportunities and improve efficiency. Report on marketing performance and business impact. Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus). Minimum 5 years’ experience in e‑commerce or performance marketing, including 3+ years in a leadership role. Proven success building or scaling e‑commerce operations or marketing systems. Strong analytical mindset with experience in CRM, automation, and analytics tools. Proficient with major ad platforms (Google Ads, Meta, TikTok, etc.). Strategic thinker with hands‑on execution skills. Excellent communication and leadership abilities (Bahasa Indonesia & English). Experience with DTC (Direct‑to‑Consumer) or omnichannel strategies. Understanding of fulfillment, digital merchandising, and supply‑chain processes in the Indonesian market.
Overview
We are looking for a hands‑on, strategic E‑Commerce Marketing Leader to build and scale our digital commerce ecosystem from the ground up. This position is ideal for someone who thrives in dynamic environments — an operator who can design systems, lead teams, and drive measurable growth across online channels.
Key Responsibilities
- Develop and execute an end‑to‑end e‑commerce marketing strategy aligned with business objectives.
- Build marketing infrastructure, including tools, processes, and performance dashboards.
- Recruit, train, and lead a high‑performing digital marketing team.
Platform & Systems
Brand & Content
Analytics & Performance
Qualifications
Preferred Skills
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Marketing • Ubud, Provinsi Bali, Indonesia
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