Category Manager（Cosmetics）

Job summary

Cosmetics Strategy Lead : Drive MINISO's SEA growth via supplier management, localized products, and revenue-focused execution.

Responsibilities

• Develop the overall strategy for the cosmetics project in Southeast Asian overseas direct markets, including product selection, pricing, channel distribution, and marketing promotion, ensuring the cosmetics category becomes a core driver of store revenue growth.
• Analyze market trends, consumer behavior, and competitor activities to continuously optimize the positioning and operational strategies of the cosmetics project.
• Responsible for the selection, negotiation, and relationship management of cosmetics suppliers, ensuring they meet company standards in quality, cost, and delivery time.
• Establish and maintain long-term stable partnerships with suppliers, driving supply chain efficiency improvements and cost optimization.
• Monitor supplier performance, conduct regular evaluations, and optimize supplier resources to ensure supply chain stability and flexibility.
• Lead the product selection strategy for cosmetics, curating competitive product portfolios based on overseas market demands and brand positioning.
• Track product launch performance, analyze sales data, optimize product mix, phase out low-performing SKUs, and improve overall gross profit margin.
• Collaborate with the marketing team to develop promotion plans for the cosmetics category, including sales campaigns, KOL collaborations, and social media marketing, to enhance brand exposure and sales conversion.
• Provide overseas stores with display recommendations, sales training, and operational support for cosmetics products to ensure effective execution.
• Work closely with procurement, supply chain, finance, store operations, and other departments to ensure the smooth progress of the cosmetics project and efficient resource allocation.
• Coordinate with overseas teams to drive the implementation and execution of the cosmetics project across markets, resolving localization challenges.

Key selling points

Seniority level

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