Head of General Trade

Ensure the organization has the right resources, capabilities, and processes to support nationwide sales execution for the SSO (Small Store Operation) segment.

Develop and execute national sales strategies that align with the company’s overall business goals and market expansion plans.

Drive the achievement of key sales KPIs, including distribution reach, depth, productivity, and performance across all regions and distributors.

Manage the execution of Sell-In, Sell-Out, and Offtake activities – a core responsibility that contributes significantly to the company’s total sales revenue.

Design and implement profitability strategies for both distributors and retailers to ensure business sustainability and competitive advantage in the market.

Lead, develop, and upskill the national sales team, ensuring high performance and alignment with the Sales Competency Framework (SCF).

Collaborate effectively with cross-functional teams (e.g., Marketing, Supply Chain, Finance, Key Account) to ensure end-to-end commercial execution and customer satisfaction.

Key Accountabilities

• Develop and execute sales strategies to achieve SSO segment targets.
• Drive distributor and retailer profitability to ensure market competitiveness.
• Execute national Sell-In, Sell-Out, and Offtake activities across the SSO channel.
• Build and enhance the capability and performance of the sales team.
• Provide demand forecasting and represent SSO in Business Review processes.
• Ensure compliance with corporate policies and HSE standards.
• Collaborate cross-functionally to support sales execution and service levels.

Key Activities

Experience

Education

The role is open to candidates willing to be based in either Jakarta or Surabaya.

#J-18808-Ljbffr