Brand Marketing IP Campaign Manager (TikTok Shop by Tokopedia, Indonesia)

Brand Marketing IP Campaign Manager (TikTok Shop by Tokopedia, Indonesia)

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

In this role you will be responsible in conceptualising, developing and executing Brand IP marketing campaigns. You will create effective and accurate brand activation plans that align with our company's vision and goal.

Responsibilities

• Responsible for initiating, developing, and executing Brand IP marketing campaigns (Super Brand Day, Brand day, New arrival day, etc)
• Collaborate and coordinate across various stakeholders from end to end, including working with internal account managers, creator manager, and other cross-functional teams for campaign creation and optimization
• Conduct data analysis on campaign performance (including order and GMV targets), good at problem solving and able to solve issues with innovative ideas, partnerships and activations that enhance campaign performance
• Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments; leverage trends and developments to optimize campaigns' creative ideas and enhance brand awareness and influence
• Responsible for campaign monetization to optimize campaign revenue

Qualifications

Minimum Qualifications

Preferred Qualifications

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

#J-18808-Ljbffr