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CREATIVE DIRECTOR (TIKTOK FOCUSED - COSMETIC AND BEAUTY INDUSTRY)
PT. Mercier Estetika InternasionalJakarta Utara, Jawa, Indonesia24 hari yang lalu
Uraian TugasMinimum 5 years of experience in a creative leadership role, with a strong portfolio in TikTok content creation. Proven background in the body care, beauty and cosmetics industry is a plus. Deep understanding of TikTok culture, algorithms, audio trends, and visual styles. Excellent leadership and team management skills, with experience supervising content creators and production teams. Strong creative vision, with the ability to balance aesthetics and performance-driven content. Ability to spot viral trends early and repurpose them into strategic content ideas. Proficient in content planning tools, TikTok analytics, and basic video editing is a plus. Highly adaptable, innovative, and passionate about digital culture and storytelling.
Overview
CREATIVE DIRECTOR (TIKTOK FOCUSED - COSMETIC AND BEAUTY INDUSTRY) — Develop and lead high-performing creative strategies specifically tailored for TikTok.
Responsibilities
- Supervise and mentor the Content Creator, Social Media Specialist, and Videographer teams.
- Translate viral trends into valuable brand content that aligns with marketing goals.
- Oversee content planning, concept development, and storytelling to ensure brand consistency and creative excellence.
- Work closely with marketing, product, and e-commerce teams to align content strategy with commercial targets.
- Analyze campaign performance, audience engagement, and TikTok algorithm changes to optimize content direction.
- Lead brainstorming sessions and maintain a creative, collaborative team culture.
- Stay up-to-date on beauty and cosmetics trends, competitor activities, and consumer insights.
- Ensure all content meets platform-specific requirements and brand guidelines.
Qualifications
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Buat peringatan pekerjaan untuk pencarian ini
Creative Director • Jakarta Utara, Jawa, Indonesia
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