Head of Trade Marketing

About The Role

Bridging brand strategy and sales execution, ensuring our products are consistently available, visible, and purchased across offline trade channels in Indonesia. This role owns the trade marketing strategy, budget, and team, driving sell-out, revenue growth, and market share expansion.

Responsibilities

• Strategic leadership : Provides vision, frameworks, and execution excellence, elevating trade marketing to a growth driver.
• Revenue impact : Ensures availability, visibility, and conversion at POS, directly improving sell-out and market share.
• Efficiency : Owns and optimizes trade spend, driving ROI and reducing waste.
• Retailer partnerships : Unlocks stronger JBP agreements, securing better shelf space, category captaincy, and win–win growth.
• Capability building : Mentors and upskills existing TM manager & supervisor, professionalizing the function and creating succession readiness.
• Cross-functional enabler : Acts as bridge between Sales, Marketing, and Supply Chain, reducing silos and aligning priorities.

Requirements

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