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Marketing Lead Area
Universitas Horizon IndonesiaKarawang, Jawa Barat, Indonesia12 hari yang lalu
Uraian TugasS1 / Bachelor’s degree in any field 1-2 years of experience in student recruitment, outreach, or marketing, preferably in higher education Strong presentation, communication, and interpersonal skills Experience using CRM systems and managing event-based recruitment is a plus Willingness to travel for school visits and outreach events Outgoing, persuasive, and confident communicator. Naturally empathetic, goal-oriented, and energized by interacting with diverse groups of people. Comfortable with public speaking and highly adaptable in fast-paced, target-driven environments Attention to Detail – Maintains accurate lead tracking, campaign data, and documentation Accountability – Takes ownership of feeder school, corporate, and community partner accounts, as well as enrollment pipelines Time Management – Balances multiple outreach events, follow-ups, and reporting deadlines Team Collaboration – Aligns with marketing, registrar, and academic teams to ensure a seamless student journey Problem Solving – Addresses roadblocks in lead nurturing or school partnerships with proactive solutions Adaptability – Responds flexibly to changes in recruitment cycles, exam schedules, or campaign strategies Customer Service Orientation – Provides supportive and professional guidance to students, parents, and school partners How many years\' experience do you have as a Marketing Lead? Are you available to travel for this role when required? How would you rate your English language skills?
Overview
The Marketing Area Lead is responsible for driving student enrollment within their assigned area by executing lead generation and awareness initiatives targeted at high school students, parents, teachers, and gap-year students. This role builds strong relationships with key stakeholders (principals, teachers, community leaders), manages on-the-ground marketing events, and ensures Horizon Education’s unique value proposition (USP) and Coaching for Completion & Success are consistently communicated. The role also leads and motivates a team of Marketing Area Coaches, who serve as the front-line personnel in executing outreach and engagement activities.
Responsibilities
- Drive student enrollment within the assigned area by executing lead generation and awareness initiatives targeted at high school students, parents, teachers, and gap-year students.
- Build strong relationships with principals, teachers, and community leaders; manage on-the-ground marketing events; ensure Horizon Education’s USP and Coaching for Completion & Success are consistently communicated.
- Lead and motivate a team of Marketing Area Coaches who execute outreach and engagement activities.
Required Qualifications
Personality Traits
Questions for Applicants
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